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Advertising


Have you found it difficult to show your clients the true value of their campaigns?
Sometimes it is not enough for your clients to know about the quantity of readers, visitors, audience who is seeing their ad. They need to translate this to sales and be able to determine a clear return on investment.

AVANSER's Call Tracking soution enables you to finally demonstrate proof of performance and show return on investment on every advertising campaign. Simply place our call tracking numbers in every campaign you are running and start tracking calls generated by these ads.

Just some AVANSER advantages for the advertising industry include being able to show your clients:

- the true value of their campaign (ROI)
- a real-time report that allows them to track every lead their marketing campaign generates, not just answered calls but missed calls too
- cost of campaign per contact (sales leads)
- geographic response
- caller trends measurements
- media to media, ad to ad comparative responses
- reports on answered calls and missed calls.

Other advantages that your client will appreciate include the new ability to

- quickly respond to lost calls in order to convert them into sales
- instantly route calls to specific departments
- instantly recognise which brand or ad the caller is responding to, for a specific greeting and handling
- monitor inbound calls for customer feedback and staff training
- instantly and seamlessly route calls geographically or other parameters
- reduce call abandonment

You can also run reports for your customers on answered calls, missed calls, cost per contact and return on investment.

"AVANSER provides us with valuable insights and intelligence that really help us with lead and marketing campaign tracking. With their technology we are able to determine exactly what advertising channel our leads are coming from and where they are coming from, saving us a lot of time and money. We are able to evaluate campaign effectiveness real time, allowing us to make quick informed decisions."

Khaly Nguyen
Marketing Manager, YAHOO SEARCH MARKETING