Mobile search is big.
The need to understand the customer path from marketing to scanning your mobile site to calling your business is becoming more vital.
Here’s a sobering statistic:
If your mobile site takes longer than 3 seconds to load, 40% of searchers will leave your site.
If your website is taking too long to load then a large percentage of your visitors will likely never call your business.
If you think that your mobile site is ‘probably fine’ then it’s important to note that the load time of the average mobile site is 22 seconds!
As a business, can you afford to lose up to 40% of your traffic?
Is mobile worth worrying about?
- 84% of customers begin their search on mobile.
- 60% of time spent on media is spent on mobile.
- People engage with their mobile 150 times per day – this was in 2013! (According to Kleiner Perkins Caufield & Byers 2013 Internet Trends report)
If your mobile website is not up to par then your sales inquiries will feel the direct impact as more and more of your customers use mobile to search and make contact with businesses.
86% of smartphone users have performed a local search; of those that have, 88% have gone to take action on the search (e.g. contact the business).
Faster loading pages will open the door to more inbound phone leads.