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Have you struggled to measure the effectiveness of your Ads campaigns? Would you like to see exactly how many calls you receive from your PPC ads?

AVANSER’s online integration allows call data to be reported directly into Google Ads. Calls resulting from a visit to a tracked website will appear as Conversions in Ads. The advantage of the AVANSER integration is not requiring conversions to be imported through Google Analytics, ensuring no attribution issues, significantly reduced delays and more accurate reporting.


AVANSER code is included in the website to be tracked. When a visitor visits the tracked website by clicking on a paid ad, AVANSER reads the visitor’s Google cookie and uses the data to display a unique tracking number. If the visitor calls the displayed tracking number, AVANSER attributes the call to the specific PPC campaign and ad from which the visit originated and automatically pushes that data to Ads. The call is then entered into Ads as a conversion against the conversion action and ad itself.

Contact us for more information on how this integration can help your business.